Google Ads and Meta Ads
Google Ads and Meta Ads management you can explain to your accountant.
Paid advertising works when the campaign, the creative, the landing page and the tracking are designed together. Otherwise you're paying to send people to a page that wasn't made for them.
The problem
Clicks are easy to buy. Customers aren't.
Common patterns: broad targeting that wastes budget, ads that promise one thing and pages that deliver another, conversions that aren't measured, and accounts nobody has reviewed in months.
Google and Meta also do different jobs. Google Ads captures demand that already exists, from people searching right now. Meta Ads creates it, reaching people who didn't know to look. Treating them as interchangeable is an expensive mistake.
The work
How we run paid advertising
Campaign strategy
Which platform, which goal, what budget and in what order, based on your margins and sales cycle rather than platform defaults.
Targeting
Search terms and negative keywords for Google; audiences, locations and exclusions for Meta. Tight enough to avoid waste, broad enough to learn from.
Creative
Ad copy, images and offers that say something specific. We test messages, not just colors.
Landing pages
Pages built to match each campaign's promise, with one clear action and no navigation maze.
Conversion tracking
Form submissions, calls and purchases set up properly in Google Analytics, Google Ads and Meta, so results mean something.
Optimization
Regular review of search terms, audiences, creative and spend, with changes made for reasons we can describe.
Business benefits
Spend with a paper trail
- Speed: campaigns can begin producing inquiries sooner than organic search.
- Control: you decide where, when and how much.
- Clarity: tracking shows which campaigns lead to inquiries.
- Learning: results show which messages and audiences respond.
An honest note
Advertising results depend on your market, offer, competition and budget, and we won't promise specific returns. We will set clear measures up front, report them plainly and tell you when something isn't working.
From impression to inquiry
Every stage of the funnel, connected and tracked.
Campaigns, landing pages and conversion tracking are planned together, so you can see what turned attention into inquiries.
Pricing
What it costs.
- Google Ads: $750 setup, then $600 per month for ad spend up to $2,000, or $900 per month for $2,000 to $5,000 (15% of spend above that)
- Meta Ads: $600 per month
- Google and Meta together: from $1,000 per month
- Ad spend is paid directly to Google or Meta, and we recommend at least $1,000 per month
Prices in Canadian dollars, plus applicable taxes.
See full pricingQuestions
Common questions.
Should I start with Google Ads or Meta Ads?
Google Ads captures people who are already searching, while Meta Ads reaches people who haven't searched yet. Which comes first depends on your offer and your market, and we decide it with you.
What advertising budget do I need?
It depends on your market, your margins and your goals. We plan the budget around what a customer is worth to you, then agree the measures we'll report on before anything launches.
How will I know my ads are working?
We set up conversion tracking for form submissions, calls or purchases, so results are measured in inquiries and customers rather than clicks alone, and we report on them in plain language.
Within the growth system
Ads are the accelerator, not the engine.
Paid traffic is only as good as the pages it lands on. Search and ad data sharpen each other: ads reveal which phrases convert, which feeds SEO; email follows up with visitors who weren't ready to act the first time.