Email marketing and automation
Email that follows up when nobody else does.
Most visitors don't buy or inquire the first time. Email is how you stay useful until they're ready, and how you bring existing customers back.
The problem
You paid to get them. Then you went quiet.
Businesses spend on websites, search and ads, collect some email addresses, and then send an occasional newsletter or nothing at all. New subscribers get no welcome. Interested leads get no follow-up. Past customers get no reason to return.
Email is the one channel you own outright, and for many businesses it's the most underused part of the system.
The work
How we approach email
Campaign strategy
A plan for who receives what and why: segments, cadence, offers and content, tied to your goals instead of a generic schedule.
Automated flows
Welcome sequences, inquiry follow-ups, abandoned cart and post-purchase flows, built once, tested and running in the background.
Customer retention
Messages that bring customers back at the right moment: reorders, renewals, check-ins and useful reminders.
Lead nurturing
For longer decisions, a sequence that answers objections and builds trust so you're the obvious choice when the time comes.
Ecommerce email
Product-aware campaigns and flows for online stores, using what people browsed and bought to decide what to send.
Design and writing
Clear layouts and copy that sounds like you. Accessible, mobile-first and consistent with your website.
Business benefits
Return from what you've already earned
- More inquiries from the traffic you already have.
- Repeat business without constant new ad spend.
- A direct line to your audience, independent of platform algorithms.
- Automation that works while you're busy.
A note on responsibility
We build email around permission. In Canada that means following CASL: clear consent, honest sender details and a working unsubscribe. It's good practice for your reputation as well as a legal requirement.
Automation that follows up
A flow that works while you're busy.
Welcome, nurture and retention emails run automatically, so every lead and customer gets a timely follow-up.
Pricing
What it costs.
- Email flow setup: $2,000
- Email creation and management (3 emails per month): $800 per month
- Email platform fees are separate
Prices in Canadian dollars, plus applicable taxes.
See full pricingQuestions
Common questions.
Do I need a big email list to start?
No. Even a small list benefits from a welcome sequence and timely follow-up. Automation means every new subscriber and every new lead gets the same careful treatment.
Is email marketing legal in Canada?
Yes, with permission. Canada's anti-spam law (CASL) requires consent, honest sender details and a working unsubscribe. We build email programs around permission.
Can email work for a service business, not just a shop?
Yes. Lead nurturing sequences answer common questions, build trust over time and keep you in front of people who weren't ready to inquire the first time.
Within the growth system
Email turns attention into relationships.
The website captures addresses with forms that earn them. Search and advertising bring in people to nurture. Email then does the slow work of conversion and retention, feeding back what people click and buy so the other channels get smarter.