Case study · Altona, Manitoba
Klassen Repair Shop: a new brand, a new website and ads that show the work.
Klassen Repair Shop restores and refinishes trucks, trailers, grain equipment and metalwork. We rebuilt how the shop shows up online, from the brand to the website to the ads, and we stay on as the person they call when something online doesn't look right.
The starting point
Klassen Repair Shop does work that looks impressive in person: worn equipment that comes back looking new. Online, that wasn't coming across. The brand didn't match the quality of the shop, and the website didn't show the projects that make people pick up the phone.
What we did
1. Rebranding
A refreshed visual identity so the shop looks as professional online as it does in the shop: consistent colours, logo use and style across the website, Facebook and Instagram.
2. Website design
- A complete redesign of klassenrepair.ca, built around real photos of finished work.
- Project pages for trucks, trailers, grain equipment and metalwork, so a farmer or fleet owner can see their kind of job before they call.
- Search optimization aimed at customers across Manitoba, not just Altona, and the site set up with Google Search Console.
- Clear call and contact buttons on every page.
3. Meta ads (Facebook and Instagram)
Ads and reels built on one simple promise: if it's metal, we know how to make it look great again. Every ad uses real before-and-after project photos, not stock images, and every inquiry from the ads gets a personal follow-up.
4. Professional guidance
Small business owners get a steady stream of emails that look official: "your domain is expiring", "your listing needs verification", invoices for services they never ordered. Klassen sends us anything that looks off, and we tell them whether it's real or a scam before they click or pay. Add regular updates on how the website and ads are doing, and the shop always has someone to ask.
What the client says
His website redesign is absolute fire.
Why it works for a local shop
- Real work, shown clearly. Photos of finished projects do more selling than any slogan.
- One partner for everything online. Brand, website, ads and advice from the same person, so nothing falls through the cracks.
- Built for the whole province. Customers drive in from across Manitoba for good work, so the website and ads are set up to reach them.
Run a shop or service business in Manitoba? See our website design and Google and Meta ads services, or get a free video review of your website.
Next step
Want your work to look this good online?
Tell us about your business. We'll show you what we'd change first, with no template pitch.